This dynamic Mother-Daughter duo have been around since 2018 with POW Food (aka Power Of Wellness), although you may not have heard about them until now. POW Food is an award-winning, purposeful family business that is well-known in the world of elite Mayfair hedge funds, high-end fashion and photography with their nutritionally designed, responsibly sourced and flavourful food options.
Working out better solutions to make life easier through motherhood; bringing friends and family together with nutritious and delicious menus, maintaining a healthy day-to-day diet, eating for better immune function, eating to stay in shape; these are some of the solutions we provide.
We know it’s tough and most of us look for shortcuts; we pick up a Sainsburys, a Waitrose, our favourite deli choice, maybe order a Cook or Cote, but despite some coming close, nothing really tastes like it’s been freshly made with genuine passion unless you yourself put serious time and effort into making it from scratch!
In response, we tend to simplify our menu offerings to achieve fresh taste.
We realise this and have come up with a solution!
We’ve launched a curated, nutritionist-endorsed WOW factor at-home range of diverse dishes that require hours of passionate preparation - by us and not you.
Your food will arrive frozen; you take it out of the freezer 24 hours before serving, pop it in the oven just before your guests arrive, transfer to serving platters when it’s piping hot, and we give you stylish tips for impressive presentation.
We provide tasty sides that align with your main dish choices and a recommended salad recipe, with each superfood salad dressing.
Think tasty curated meal plans for new Mummies and new parents, perfectly balanced meals for one or two people. Nutritious soups, delicious and healthy desserts, sensational superfood dressings, our famous POW brownies and POW balls - all designed with our amazing and passionate nutritionist, Sam Bourne (DipNT mBANT CNHC NTC), handmade by Chefs and made to order.
All our dishes are sustainably packaged and flash frozen to lock in the goodness so the minute you receive your order, it has all the nutrition it had the minute it was created.
Speciality boxes
• New mums
• New parents
• Immune function
• Nutritious soup bundles
• (great for lactating mums)
• Nutritious healthy desserts
Mains, starters, sides, and sweets with favourites including a dairy-free organic chicken parfait, sustainably sourced Golden Goan Fish Curry, Nut-free omega chicken satay, Gut healthy lentil and mushroom pie, Amazonian cacao and avocado mousse and a mango and toffee vegan banoffee pie.
We care about making food that will leave you feeling fabulous from the inside out, as well as having a lasting positive impact.
Placing huge precedence on responsible ingredient sourcing, food production methods, and giving back; for every purchase you make with us, 30p is donated to City Harvest to help feed underprivileged children around London.
Did you know that even organic produce has pesticide traces that can build up in our systems and cause health problems? We massage and then soak all our fruit and vegetables in a natural solution to remove any remaining traces.
Happy hens and slow reared livestock make a systemic difference to us and our environment. This is why we work closely with family farms like Sutton Hoo to ensure all our meat products have lived happy lives and been well fed using feed containing no nasties such as antibiotics or drugs that promote growth.
POW Food was set up by Ali and Emily Warburton and evolved from a passion for bringing people together through deliciously nutritious food that supports the mind and body. Having served the corporate world for over four years, they’ve decided to take things home.
Ali Warburton, who founded “The Original Jello Shot” in the ‘90s, had her babies and then, as a single mother, spent over 20 years running one of London’s most notable high-end catering and events companies catering for film premieres, high society weddings, fashion and media.
Ali was the first UK caterer to develop gluten and dairy-free menus over 20 years ago, providing food for some of the best photographers along with their A-list talent, many were from California and so the requests were ahead of the UK catering industry and highly refined. It is from this wealth of experience and fastidious nature of the client, that our kitchen leadership skill base is built upon.
Emily, who has forever had a passion for nutrition and is a mental health activist, returned from a career on Superyachts to complete a course in Business Sustainability Management through the University of Cambridge before joining forces with Ali to start POW Food. Through a personal mental health journey and understanding of the power of nutrition, Emily uses her platforms (reaching over 150k followers), and speaks on panels and in schools about “How to be kind to your mind and the power of nutrition.”
How do you find working together as Mother and Daughter?
Ali: I love it - what’s not to love. Emily and I bring totally different skills to the table, so we work in synergy and feel we benefit daily from each other’s talents.
Furthermore, we both have experience in managing discerning and fastidious clients, so understand the benchmark of excellence and strive to uphold this in our work and that of our teams.
Emily: I love it; while there are obviously times when we argue, business becomes part of your personal relationship. I am so grateful to be able to spend the time and experience this journey with Mummy, and I learn from her every day. We have such a laugh, and also, there is a clear element of trust that can be difficult to find when going into business with someone.
How do you spend your time together when you’re not working?
Ali: We love walking the dogs, trying out new restaurants and seeing friends and family. We sometimes find ourselves on the dancefloor together, which is rather fun!
Emily: We are rather bad at switching off and not speaking about work, but my sister helps with this by joining us for time away from the office. We love trying out new places to eat together, going on dog walks and visiting family in the country.
What has been the biggest challenge with POW Food to date?
Ali: For me, the challenge was being slightly ahead of the curve. Four years ago, we had this “genuinely authentic delicious and nutritious” food offering and many people had not joined up the dots of healthy gut/healthy brain or healthy gut/healthier body.
This is why we targeted high-end banks and hedge funds, as they understood that consuming the right food promotes better health and productivity.
However, post-COVID, there is an amazing new awareness, and most people are now far more understanding and appreciative of what we do, which is why we decided to go into the home market.
Emily: I would say getting through COVID and deciding whether to close the company for a period of time or continue. We had to completely change our model and reduce the workforce, though it did leave us time to develop what we have done for the home market, which is very exciting. With offices having opened again, it has been a lot to juggle.
If you were to host a dinner party, which options would you select?
Ali: I love the Mediterranean diet so I would go for the salmon harissa served with the lamb kofta for meat-eaters and aubergine lasagne, a unique and stunning dish for vegans.
If I was catering for 6, I would buy two portions of each main course so that everyone has a little bit of everything… dietaries allowing....
I would serve these dishes with POW cauliflower mash which is comforting, light and healthy. We send our superfood dressings with a POW synergy salad recipe recommendation, and the POW omega pesto goes beautifully tossed with cherry tomatoes and lightly steamed fine green beans. This would be followed by the dessert that gives a post-dinner kick - Amazonian raw cacao and avocado mousse.
Emily: My favourites are our Asian inspired options; they’re beautifully fragrant and have a great depth of flavour but are also nicely light. I would go for our Sesame crusted Teriyaki tofu (I’ve not met a meat eater who has turned their nose up yet!), the Golden omega free-range chicken satay, and serve these with the forbidden mushroom and red pepper black rice and a kale and hispi cabbage salad dressed in our miso ginger dressing. To finish, I would have a selection of our signature brownies and the vegan banoffee pie.
Where does the passion for nutrition come from?
Ali: We have always incorporated healthy foods in our catering offer as our clients demanded, but the real focus came from hiring Emily, a nutritionist, to help with her recovery from an eating disorder in her teenage years.
I worked with this nutritionist to create “the highest nutritional content in the smallest possible portion”, and it was during this time, as Emily ate herself back into wellness, that I began to understand the vital importance of eating food with good nutritional value. As Emily started to flourish in her life, we decided POW food, with a 100% focus on delicious and nutritious food, was the way forward.
Emily: Having been brought up eating very well, I was rather spoiled with my food choices and found going away to boarding school incredibly difficult. Developing a critical eating disorder from the age of 14-19, learning about the power of nutrition through a nutritionist, I came home and, with the help of my mother, learned to eat in a way that made me feel great and brought back my love for food. It also helped heal the adverse effects of Osteoporosis and depression. Through recovery, I developed a drive to share the positive impact deliciously nutritious food can have on your mind and body, and also the importance of food as part of our culture and bringing people together.